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From You Tube To Mass Market

Video blogger tapped for nail color collection.

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By: TOM BRANNA

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Rite Aid’s Jesse’s Girl Cosmetics has bulked up its line of nail enamels with a special project, the JulieG Collection. According to the company, this line of 27 high intensity nail colors was designed and inspired by internet sensation Julie Gutierrez (JulieG713 on YouTube). It’s also the first cosmetics collection created by a You Tube beauty vlogger. A self-proclaimed girly-girl and self-taught makeup and nail artist, in 2008 Julie began filming makeup and nail tutorials on YouTube fro...

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